About Idoru

Idoru is building a mobile app focused on self-expression and creativity for Gen Z, starting with avatars and virtual fashion. Learn more at idoru.world  or follow along on Instagram.

Why We Invested

While Idoru is not a clinical intervention, it is designed to improve mental health. Research has shown that the digital self can have an incredible impact on the physical self and we’re excited about Idoru’s approach to meeting Gen Z youth, particularly those who identify as LGBTQ+ or BIPOC, where they are. This is an exciting opportunity to explore how better online experiences can translate to better mental health outcomes.

Idoru has been featured in Vogue and style and culture magazine, Dazed Digital.